Why do cosmetic companies have to be a PETA Certified Cosmetics brand to be profitable in today’s economy?
First, we have a quick look as to why some companies do not opt for that option.
Most companies in this group use animals to test their product as they can use the data of each test as to how it will affect the consumer and whether it is worth to put it on the market.
And when we say “worth” they mean the type of negative affect the consumer might get and the costs involving any lawsuits that will presumably come from it, as many lawsuits have mostly been in the consumer’s favor, especially if there is data to back them up.
So how do you become PETA certified?
To become one of the certified listed; a company must first sign a statement assuring that their no testing on animal’s policy dead or alive.
This should also include not only the product itself but the formulas and the ingredients as well.