The Shark vs Dyson Vaccum debate is the epitome of what happens when marketing is applied to the competition. There you have it, two companies fighting it out in the smoldering vacuum cleaner wars. If you ever need to buy a brand new dust sniffer for your home, office or business, you will be face-to-face with the stiff competition between two competing brands. That’s you as the consumer.
However, if you’re the one running the business, the bottom line is, you just can’t win them all. You can apply all the business principles by the book. But at the end of the day, you win some but you also lose some.
And this comes with choosing sides. In a competitive market, you don’t have the luxury of cornering all customers. You have to choose which segment of the consumer pie to serve or else, you end up with not having any share at all.