Video currently accounts for 80 percent of consumer traffic. In other words, there’s never been a clearer sign that every brand could use a video marketing strategy. But what if you’re a small business without enough resources to go toe-to-toe with the elephants? These SF video marketing tips will help you get started on the right foot:
-Hook them up: Much like an email needs a convincing subject line, it’s important to title your videos in a way that catches the audience’s attention. A catchy title might even inspire “passers-by” to watch your content, even if it isn’t what they were looking for in the first place.
- Optimize: Make it easy for people to find your videos via search engines by including relevant keywords in your titles and descriptions.
-Think mobile: Make sure your videos can be accessed with ease from mobile devices; keep them short and post on a platform that allows for effortless viewing on small screens.
-Don’t be boring: Content that endlessly promotes your brand/products will drive away more viewers than it attracts. So try to tone down the salesy tone when making your videos; provide information that’d be helpful to the viewers instead. Or tell stories that connect with them on an emotional level.
-Be consistent: One great video can go a long way, but it takes consistency to keep viewers engaged in the long run. A good rule of thumb is to adopt a schedule you can keep up with; be frequent, but not to the point where you’re running out of ideas before your next posting is due.
And that’s it — that’s how you leverage the power of video for your brand. While your strategy will be a little more complicated in practice, you cannot go wrong with these simple tips in mind.